Beauty Army
Designing a New Brand and a Better E-commerce Experience.
Beauty Army is a personalized beauty sample subscription service that allowed users to select up to six luxury beauty samples each month.
Challenge
The challenge was to completely redesign the e-commerce website while elevating the brand’s identity. This meant bringing a fresh visual direction and an intuitive shopping experience together, creating a cohesive journey from first impression to checkout.
Approach
Through a hands-on approach and servant leadership, I led the team to deliver impactful, human-centered design solutions for our collaborators and stakeholders. I leveraged design thinking and Lean UX principles to achieve our goals, ensuring our work was both innovative and aligned with user needs.
Served as a one-person design team, handling product photography, retouching, social media ads, mailers, and a complete redesign of the user experience.
Product
Beauty e-commerce site
