I redesigned the Beauty Army's e-commerce website and branding experience.

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Original design did not elevate the brand, the site was busy and lacking sophistication.

I went through a few iterations and testing measurements to align on the final look and feel as well as navigation structure.

I managed all aspects of product photography, from photoshoot creation and execution to final retouching. In charge of ensuring high-quality standards were achieved since assets would be used in all digital and print communications.